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Apple is still planning to offer a glass-centric overhaul of the iPhone for the device's 20th anniversary, people familiar with the matter said, countering an analyst report that the move had been cancelled.
知情人士表示,苹果仍在计划为iPhone的20周年纪念推出以玻璃为核心的全面革新,这反驳了一份分析师关于该举措已被取消的报告。
The company expects to launch iPhone Pro models in 2027 that will make use of a new glassy look, according to the people, who asked not to be identified because the work is confidential.
据这些因工作涉密而要求不具名的人士称,该公司预计在2027年推出iPhone Pro机型,这些机型将采用新的玻璃质感外观。

Glass is used on the front and back of the phones – known internally as V73 and V74 – and the material will curve into the sides of the devices, with a metal band in the middle.
玻璃被用于这些手机的前部和后部——内部代号为V73和V74——并且这种材料将弯曲延伸至设备的侧面,中间有一圈金属边框。
A more aspirational version championed by Apple's design studio used even more glass, instead of metal, but was scrapped early on. With that approach, the company encountered problems connecting the glass panels together. The design did not hold up when Apple had to figure out how to produce it at large volumes, according to the people.
苹果设计工作室曾推崇的一个更具雄心壮志的版本使用了更多玻璃,而非金属,但在早期阶段就被放弃了。 采用那种方案时,该公司在将玻璃面板相互连接方面遇到了问题。 据这些人士称,当苹果必须弄清楚如何大规模量产时,这种设计未能经受住考验。
The technology giant has been working to create an eye-catching new look for its flagship product, which first debuted in 2007. Though Apple's vision for an iPhone with uninterrupted glass has proven challenging to execute, the company still expects to make a splash in 2027 with an evolution of the original idea.
这家科技巨头一直在努力为其旗舰产品打造引人注目的新外观,该产品于2007年首次亮相。 尽管苹果对于拥有一体式无间断玻璃的iPhone的设想已被证明执行起来颇具挑战性,但该公司仍期望在2027年以原始想法的演进版本引起轰动。
A representative for Cupertino, California-based Apple declined to comment.
总部位于加利福尼亚州库比蒂诺的苹果公司的一位代表拒绝置评。
Apple's product road map has not changed, according to one of the people, refuting a report this week from Jefferies' Edison Lee. The analyst had said the all-glass iPhone was cancelled, citing supply chain checks. Lee also downgraded Apple shares, saying the move would hinder efforts to offer higher-priced smartphones.
据其中一位人士称,苹果的产品路线图并未改变,这驳斥了杰富瑞(Jefferies)的爱迪生·李(Edison Lee)本周的一份报告。 该分析师曾援引供应链调查称,全玻璃iPhone已被取消。 李还下调了苹果股票评级,称此举将阻碍推出更高价格智能手机的努力。
Apple shares fell as much as 2.8 per cent in New York on Aug 10.
苹果股价于8月10日在纽约一度下跌高达2.8%。
New iPhone designs are typically solidified around a year before the product's annual debut in autumn. That means the plans for 2027 are already in advanced testing and mostly locked in – barring unforeseen hitches that could still occur.
新款iPhone的设计通常在产品于秋季年度亮相前大约一年左右定型。 这意味着2027年的计划已经处于高级测试阶段,并且基本确定——除非仍可能发生不可预见的故障。
The iPhone is Apple's biggest moneymaker, accounting for roughly half of revenue. It has also been outpacing the rest of the company's business lately, with sales climbing 22 per cent last quarter.
iPhone是苹果最大的盈利来源,约占其收入的一半。 它最近也一直超过公司其他业务的表现,上季度销售额增长了22%。
Apple looks to keep that momentum going with iPhone updates in September. A new foldable version will be the biggest single change in the history of the product's look.
苹果希望凭借9月份的iPhone更新来保持这一势头。 一款新的可折叠版本将成为该产品外观历史上最大的一次单次改变。
Apple is also slated to unveil iPhone 18 Pro and Pro Max models with major camera improvements. And it is planning a new dark red colour that the company expects to generate some buzz. In spring, Apple plans to deliver the base-level iPhone 18 and an update to its lower-budget model called the 18e. It also will offer the second-generation version of its ultra-thin iPhone Air at that time, according to people familiar with the plans. That device will get a second camera, a better processor and more battery life.
苹果还计划推出iPhone 18 Pro和Pro Max机型,配备重大的摄像头改进。 并且它正在规划一种新的暗红色,该公司预计这种颜色能引发一些关注。 在春季,苹果计划推出基础款iPhone 18以及对其低预算机型(称为18e)的一次更新。 据知情人士称,它届时还将提供其超薄iPhone Air的第二代版本。 该设备将获得第二个摄像头、更好的处理器和更长的电池续航。
Beyond the iPhone, Apple is working on smart glasses and camera-equipped AirPods, as well as other AI-centric wearables and home devices. The huge product pipeline is expected to provide a tailwind to new chief executive John Ternus, who takes the job on Sept 1.
除了iPhone之外,苹果还在研发智能眼镜和配备摄像头的AirPods,以及其他以人工智能为中心的穿戴设备和家庭设备。 这一庞大的产品储备预计将为新任首席执行官约翰·特努斯(John Ternus)提供助力,他将于9月1日就任该职位。